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Research papers

The value of "yes and" for market research

Businesses are increasingly using design thinking as their innovation platform. Theatré based improv consists of short scenes usually constructed from a predetermined game, structure, or idea. Improv or improvisation skills and principles can...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Author: Lee Ryan
April 17, 2012

Research papers

Design empowered innovation

How marketing organisations can innovate better by enriching traditional expertise with tools from the world of design will be reviewed in this presentation. By focusing on individuals, moments and journeys in ethnography, insights become deeper. By...

Catalogue: Congress 2011: Impact
Authors: Ben Wood, David Stocks, Mark Whiting
Company: Added Value
September 18, 2011

Research papers

Building profit through innovation in property development

This paper will demonstrate: key stages in the development of dynamic and innovative models based on consumer, industry and business research and intelligence; market research driving decisions and strategy, resulting in a significant increase in the...

Catalogue: Congress 2011: Impact
Authors: John Marinopoulos, Matt Elliott, David Laffin
Company: PwC
September 18, 2011

Research papers

Flying with the Simpsons

This paper is based on a large, multifaceted, multidisciplinary, collaborative and iterative team-based research project involving Air New Zealand and long haul travellers. Whilst a substantial financial commitment, the new interior long-haul design...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Hudson Smales, Horst Feldhaeuser
March 20, 2011

Research papers

Recognizing hidden factors in healthcare innovation

In designing for an environment as multi-faceted as an operating room, with its complexity of teambased roles and protocols, mixture of high and low-tech, and spatial and ergonomic challenges, a comprehensive picture of hidden factors and needs often...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Laura Lee
March 3, 2010

Research papers

A human centred innovation approach

This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Steffen Hück, Michael Bartl
Company: HYVE
November 19, 2009

Research papers

The banking shopper

The competitive landscape is increasingly cluttered for the financial service providers in general and banks in particular. if we talk specifically about the Middle east region, with higher GDP per capita, the financial sector has grown much faster...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Aruni Ghosh, Tahir Khalil
June 15, 2009

Research papers

Crossing the frontier

Research still needs to be more actively involved in turning results into strategy and strategy into action. In brief, we need to be more than researchers, we need to be consultants. We will introduce a future business model positioning itself at the...

Catalogue: Congress 2008: Frontiers
Authors: Godehard Wakenhut, René Kaufmann
September 26, 2008

Research papers

The complex customer

The main focus of this paper is to illustrate how one Asian automotive manufacturer applied an innovative qualitative research approach utilizing several methods from a number of disciplines across multiple dimensions to gather critical customer...

Catalogue: Qualitative 2006
Authors: Michael Francesco Alioto, Deana Gillespie
Company: Market Probe International Inc.
October 8, 2006