Resources Library by ANA

Research in the Metaverse

From computers to mobile devices, screens are embedded in our society and will continue to be oneof the lenses through which consumers engage with a large portion of their lives. When people talkabout the metaverse, they are generally referring to...

Catalogue: Dynamic. Diverse. Digital

Author: Michelle Niedziela

Company: HCD Research

June 20, 2022

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018

Authors: Thomas Gruber, Bengül Robillard

Company: respondi

September 23, 2018

Optimising ROI on social media

Up to 85% of brand generated social media posts are wasted. With digital advertising approaching 50% of all advertising expenditure, we need to go beyond clicks and likes as a measure of ROI on social media expenditure. Through machine learning, a...

Catalogue: Asia Pacific 2019

Author: Colin Ingram

Company: Kantar

May 22, 2019

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of native content, which is now an $8 billion industry? BBC's Science of Engagement research aims to answer these burning questions for...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Sally Wu, Patrick Fagan, Andrew Tenzer

May 19, 2016

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Anne Rayner

Company: KANTAR TNS Malaysia

May 19, 2016

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019

Authors: Jeffrey Mercer, Marian Anderson

Company: Microsoft

November 10, 2019

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018

Authors: Thomas Gruber, Bengül Robillard

Company: respondi

September 23, 2018

Content rockstars

It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...

Catalogue: Client Summit 2019- Autumn Edition

Author: Namita Mediratta

Company: Unilever

October 3, 2019

Research World (June 2008)

Although it has become a cliche to say so, the advent of online research has changed the face of our industry and will continue to do so for years to come. Indeed, I believe that we are only at the very beginning of the innovation cycle that online...

Catalogue: Research World 2008

Author: ESOMAR B.V.

June 1, 2008