Resources Library by ANA

Marketing infallible remedy

The aim of this paper is to understand the behaviour unleashed by the consumer crisis, the adaption of trade, the opportunities that the different formats and brands have as well as the threats to them, the tendencies for change in the consumer...

Catalogue: Latin America 2003

Authors: Martin Zalovich, Teresa Cometto

May 4, 2003

Bottom of the pyramid

Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world.Most low income tourists travel by bus and take their trips with family or friends. Travel packages are organized by someone in the...

Catalogue: Leisure 2006

Authors: Haroldo Torres, Luciana Aguiar, Tania Limeira

October 8, 2006

Measuring the business elites of India and China

If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks...

Catalogue: Asia Pacific 2008

Authors: Simon Staplehurst, Jenny Heak, Andrew Green

Company: Ipsos MRBI

April 9, 2008

Research World (April 2010)

This issue explores the future of outsourcing and the implications of the new globalisation on the consumers of Asia.

Catalogue: Research World 2010

Author: ESOMAR B.V.

April 15, 2010

Global Prices Study 2014

The Global Prices Study 2014 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one...

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

June 12, 2014

Measuring pricing power of a global brand in an Asian market

The Emerging Markets house the bulk of human populace, with China and India alone accounting for about 30% of the world's population. As these markets have developed and per capita income has risen in many of these countries, they have become growth...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen

June 15, 2015

New consumerism

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation

Authors: Steve August, Alejandro Tanco

April 13, 2016

Inspiring insight to action

For the first time ever, more than half of the world’s population lives in urban areas and we have truly become a ‘City planet’. Cities are a place to discover, enjoy your passions, be curious, and create memories – whether you...

Catalogue: Congress 2014: What Inspires?

Author: Christina (Tina) M. Nathanson

June 15, 2014

Defining and understanding the challenges

Our community is undergoing three revolutions at the same time. Technology, sociology and ethics are evolving, interacting and complementing each other. They are changing consumers' and companies' way of thinking and behaviour. They are also slowly...

Catalogue: Seminar 1988: Research For Financial Services

Author: Jacques de Keyser

June 15, 1988