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Research papers

Brands Deserve Better

This paper introduces the nativity-based view (NBV), a new approach that drives targetingeffectiveness and media ROI with US Hispanics. It draws from a linear acculturation model anddeconstructs it. At its core, the NBV challenges the Hispanic...

Catalogue: Dynamic. Diverse. Digital
Author: Jake Beniflah
Company: The Center for Multicultural Science
June 20, 2022
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Citation

Beniflah, J. (2022a, June 20). Brands Deserve Better. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/brands-deserve-better


Videos

Driving business impact through digitization

Learn how PepsiCo developed a revolutionary new approach to pre-testing with Ada TV to unlock stronger prediction power to enable better, faster and stronger advertising development. 

Catalogue: Client Summit 2019- Autumn Edition
Authors: Kevin Evans, Laura Barber
Company: PepsiCo
October 3, 2019
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Citation

Evans and Barber (2019a, October 03). Driving business impact through digitization. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/driving-business-impact-through-digitization


Research papers

Touch and go

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and...

Catalogue: Congress 2018
Author: Diana Lucaci
September 23, 2018
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Citation

Lucaci, D. (2018a, September 23). Touch and go. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/touch-and-go-9417


Videos

Touch and go

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and...

Catalogue: Congress 2018
Author: Diana Lucaci
September 23, 2018
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Citation

Lucaci, D. (2018a, September 23). Touch and go. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/touch-and-go


Videos
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Citation

Rivera and Lock (2018a, May 14). Modeling insights with ESPN. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/modeling-insights-with-espn


Research papers

Millennial mediavores

The authors? experience suggested that using traditionally broad mediagroupings could limit the effectiveness of a media recommendation. Thisis increasingly becoming of major concern as the media options for under24-year-olds flourish and the same...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Briar Harland, Alana Storey
November 1, 2000
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Citation

Harland and Storey (2000a, November 01). Millennial mediavores . ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/millennial-mediavores-


Research papers

Does clutter degrade the media environment?

This paper analyses one aspect of the quality of the television environment - commercial clutter - and its effects on viewers. Despite an increasing preponderance of evidence that clutter has a negative effect on commercial effectiveness commercial...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Debbie Solomon
August 1, 1999
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Citation

Solomon, D. (1999a, August 01). Does clutter degrade the media environment?. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/does-clutter-degrade-the-media-environment-


Research papers

TvSpan

TvSpan a joint venture project between Meridian Broadcasting TSMS and Taylor Nelson Sofres has been in operation since March 1996 with 750 Superpanel homes in the Meridian ITV region equipped with TV setmeters in addition to the scanning equipment...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Andrew Roberts
August 1, 1999
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Citation

Roberts, A. (1999a, August 01). TvSpan. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/tvspan


Research papers

Some ratings are more equal than others

It is commonly accepted that not all rating points are equal in their value to advertisers. Agencies and advertisers put increasing pressure on broadcasters to deliver particular criteria: programmes dayparts centre breaks position in break etc....

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Julian Dobinson
August 1, 1999
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Citation

Dobinson, J. (1999a, August 01). Some ratings are more equal than others. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/some-ratings-are-more-equal-than-others