Resources Library by ANA

Lemon- Why the advertising brain has gone sour

Ed Harrison, of System1 Research, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness.Ed...

Catalogue: Insights Festival 2020

Author: Ed Harrison

September 16, 2020

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020

Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria

Companies: Unilever, InMobi

September 15, 2020

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020

Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria

Companies: Unilever, InMobi

September 14, 2020

Project Affluent

Project Affluent showcases how creative research helped to turbocharge the Audi brand.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Alexander Holmes, Thomas Gwin, Nick Onan-Read

Company: Northstar Research

September 8, 2019

Measuring brand/business impact of partnership marketing at MetLife

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Anyone involved in Sponsorships/Partnerships marketing knows how notoriously difficult it can be to attribute these marketing investments to actual business impact. We've had solid...

Catalogue: Client Summit 2019- Spring Edition

Authors: Dan Pincus, Stefan Kerekes

Company: MetLife Inc.

June 27, 2019

From brilliant to actionable

This paper will describe the collaboration between Hershey's and In4mation Insights to revolutionize how marketing ROI is modeled and how its results are spread throughout an organization. The development of new-to-the-world Bayesian statistical...

Catalogue: Congress 2011: Impact

Authors: Mark Garratt, Rafael Alcaraz, Steve Cohen

Company: In4mation insights

September 18, 2011

Research World (June 2009)

Our theme this month is return on marketing investment (ROMI). But just that one Insight throws the discussion of this aging concept into very sharp relief. Just what is ROMI? Is it return on investment on the entire marketing effort? Or return on...

Catalogue: Research World 2009

Author: ESOMAR B.V.

June 1, 2009

Revue Française du Marketing (Mars 2005)

Le marketing est une discipline qui a beaucoup évolué ces 10 dernières années. LaRevue Française du Marketing s'est donné pour rôle d'accompagner ceschangements.Ce numéro de début d'année ouvre une réflexion sur 2...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 2005

Research World (November 2001)

The market research industry in Japan is the fourth largest worldwide and accounts for 8% of global research turnover. Three of the world's largest research companies are headquartered in Tokyo but unlike the other global giants, less than 2% of...

Catalogue: Research World 2001

Author: ESOMAR B.V.

November 1, 2001