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Research papers

Test and physical simulation of schemes directed to the consumers

At a time where Market Testing is criticized for its costs and mathematical modelling is developed, sometimes imprudently, one has not to forget about the potential of Physical Micro Modelling, as well as Physical Simulation. Reason why we have...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Jacques Bonnafont
June 15, 1971
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Citation

Bonnafont, J. (1971a, June 15). Test and physical simulation of schemes directed to the consumers . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/test-and-physical-simulation-of-schemes-directed-to-the-consumers-


Research papers

Micro-analytic behavioural simulation models

Our objective is to expose and evaluate a particular class of simulation models, on which we have been working for some years and with which we have arrived at operational applications. To keep within the conceptual framework we have drawn, we shall...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Jean-Philippe Faivre
June 15, 1971
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Citation

Faivre, J. (1971a, June 15). Micro-analytic behavioural simulation models. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/micro-analytic-behavioural-simulation-models


Research papers

A simulation model for the development and control of products their packaging and advertising

The Objectives underlying the implementation of the system include: 1. To find out in detail: a) What opportunities exist within a market for new brands; b) How the positioning of current brands should be modified.2. To provide a valid basis (both...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: W. A. K. Frost
June 15, 1971
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Citation

Frost, W. A. (1971a, June 15). A simulation model for the development and control of products their packaging and advertising. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/a-simulation-model-for-the-development-and-control-of-products-their-packaging-and-advertising


Research papers

How to use market segmentation for determining new product ideas?

The purpose of the exercise is to determine: 1. What are the gaps, the unfulfilled needs existing in a specific market which a new product could fulfil; 2. What the features of this new product should be; 3. To what segment of the market this new...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: Klaus Ragnitz, M. Ungureanu
September 1, 1970
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Citation

Ragnitz and Ungureanu (1970a, September 01). How to use market segmentation for determining new product ideas?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/how-to-use-market-segmentation-for-determining-new-product-ideas-


Research papers

The role of beliefs and values in prediction of consumer choices

Predicting consumer behavior with attitude measures has not always been successful. It is proposed to deal directly with the attitude components. In this article one such approach is discussed. Consumer decisions are studied in simulated choice...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Flemming Hansen
September 1, 1970
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Citation

Hansen, F. (1970a, September 01). The role of beliefs and values in prediction of consumer choices. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-role-of-beliefs-and-values-in-prediction-of-consumer-choices


Research papers

A simulation model of doctors' prescribing behaviour

In recent years there has been growing interest among marketing management in the possibilities of using quantitative techniques as aids to decision making. This interest is reaching epidemic proportions in many industries not least the...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: I. S. Miller
June 15, 1970
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Citation

Miller, I. S. (1970a, June 15). A simulation model of doctors' prescribing behaviour . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/a-simulation-model-of-doctors-prescribing-behaviour-


Research papers

Experiments on an adaptive computer model of a distribution channel

The aim of the paper is to use computer simulation models of an entire industry's distribution channel as instruments of theory development. The major phenomena to be explained center around recent developments in distribution systems, resulting from...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Martin Pfaff
November 1, 1969
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Citation

Pfaff, M. (1969a, November 01). Experiments on an adaptive computer model of a distribution channel. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/experiments-on-an-adaptive-computer-model-of-a-distribution-channel


Research papers

Preliminary documentation for the Parsim program series

The model is designed to aid a decision maker who is considering the expansion of existing facilities or building a new plant for old or new products. The model conditionally expands the facilities if the ratio of manufacturing capacity to potential...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: General Electric B.V.
November 1, 1968
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Citation

B.V., G. (1968a, November 01). Preliminary documentation for the Parsim program series . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/preliminary-documentation-for-the-parsim-program-series-


Research papers

Operations research and marketing

In this presentation, we have tried to see the usual applications of operations research in the marketing field. This field is in quick evolution. Among the most promising uses, we can cite: - the decision theory applied to operations with technical...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Nicolas Steinberg
November 1, 1968
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Citation

Steinberg, N. (1968a, November 01). Operations research and marketing. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/operations-research-and-marketing