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Research papers

Comment on J.F. Boss's paper

We understood this work essentially as an automatisation of the actual way of making budgets in a great international company. But the huge size of the model prevents a real back and forth movement of information between central management and...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968
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Citation

Cavalieros, P. (1968a, November 01). Comment on J.F. Boss's paper. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comment-on-j-f-boss-s-paper


Research papers

A corporate financial model

The factors entering into the financial planning of a large corporation are manifestly intricate, and even in the few instances in which the long term objectives are unambiguously defined it is rarely easy to see how these can be attained. In some...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: B. E. Baldrey, K. S. Feldman, B. Athorne, R. Wilson
November 1, 1968
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Citation

Baldrey, Feldman, Athorne and Wilson (1968a, November 01). A corporate financial model. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-corporate-financial-model


Research papers

Comment on B. Baldrey's paper

This model is purely a financial one. To give the inputs the different departments of the company must have their own models. The advantage of the corporate financial model is to make the different departments aware of the necessity of computing the...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968
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Citation

Cavalieros, P. (1968a, November 01). Comment on B. Baldrey's paper. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comment-on-b-baldrey-s-paper


Research papers

Predicting media schedule effectiveness by the "media planex" method

The objective of media planning is to prepare a schedule which, for a given cost, obtains registration of the message by the largest possible proportion of the target population. This criterion of effectiveness is measurable. One can at any time, by...

Catalogue: ESOMAR Congress 1966
Authors: Jean Michel Agostini, Nicolas Steinberg
September 1, 1966
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Citation

Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method


Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model

The model described here is intended to predict the effect of an advertising campaign on the breakdown of a market between brands. It applies to mass consumption repeat purchase products whose sales are strongly influenced by advertising and it is...

Catalogue: ESOMAR Congress 1966
Authors: Jean Michel Agostini, Nicolas Steinberg
September 1, 1966
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Citation

Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/measuring-the-competitive-effect-of-advertising-on-buying-behaviour-with-the-marketing-match-model


Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French)

The model described here is intended to predict the effect of an advertising campaign on the breakdown of a market between brands. It applies to mass consumption repeat purchase products whose sales are strongly influenced by advertising and it is...

Catalogue: ESOMAR Congress 1966
Authors: Jean Michel Agostini, Nicolas Steinberg
September 1, 1966
×

Citation

Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/measuring-the-competitive-effect-of-advertising-on-buying-behaviour-with-the-marketing-match-model-french-


Research papers

Testing new product ideas

There is a limit to what one should expect from concept testing even under the best of circumstances. Often it is difficult to develop a product that will live up to the promise of the concept, or to develop a presentation of a concept that will do...

Catalogue: ESOMAR Congress 1966
Author: Bud Sherak
September 1, 1966
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Citation

Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/testing-new-product-ideas


Research papers

Predicting media schedule effectiveness by the "media planex" method (French)

The objective of media planning is to prepare a schedule which, for a given cost, obtains registration of the message by the largest possible proportion of the target population. This criterion of effectiveness is measurable. One can at any time, by...

Catalogue: ESOMAR Congress 1966
Authors: Jean Michel Agostini, Nicolas Steinberg
September 1, 1966
×

Citation

Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-french-


Research papers

A new model for a business game

In the realm of simulation techniques one must consider a certain number of objectives, fields of application, and methods. The principal objectives of such games are, to give individual attention to the formation of future decision-makers, to...

Catalogue: ESOMAR Congress 1964
Author: Guy Serraf
June 15, 1964
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Citation

Serraf, G. (1964a, June 15). A new model for a business game. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-new-model-for-a-business-game