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Research papers

Innovative marketing between industrial civilization and culture

The identification of certain changes on a world-wide level leads to the need to redefine the firm in terms of the prospects of permanent innovation on two levels, that of "civilization" and that of "culture". With such an aim it is necessary to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: D. Bratina, G. Zanetti
September 1, 1972

Research papers

Some effects of the 'permissive society' in Britain on public reactions to commercial and social propaganda

Recent British social statistics and other survey data are examined for evidence of changes in social attitudes and social behaviour that would justify the description, a 'permissive society'. It is concluded that, with certain qualifications, the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: John M. Caffyn
September 1, 1972

Research papers

Are consumers changing Australian business practices?

Australian business has given serious attention to perceived consumer demands and dramatically increased its attention to problems of packaging, pollution and advertising. Market researchers are widening the scope of their work and altering their...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: David T. Bottomley
September 1, 1972

Research papers

The role of market research in relation to the changing structure of the UK motoring market

This paper outlines the changes in the U.K. motoring market over the last ten years or so and shows how these changes have been reflected in the type of market research undertaken and the level of activity.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: David Lowe-Watson
Company: ESSO
June 15, 1972

Research papers

An approach to methods of combined socio-technological forecasting

It is argued that technological forecasting is necessary but by itself insufficient for overall effective R & D planning, because which of the many available technological alternatives are exploited will be a function of their social efficiency....

Catalogue: The European Marketing Research Review 1971
Author: Clark C. Ast
June 15, 1971