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Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jos Vink, Anke Bergmans, Michelle de Laat
June 15, 2013
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Citation

Vink, Bergmans and de Laat (2013a, June 15). Creating a sustainable future for MROCs. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/creating-a-sustainable-future-for-mrocs