Resources Library by ANA

The refinement of multi-media analyses about useful criteria for media planning (German)

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1980

The refinement of multi-media analyses about useful criteria for media planning

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1980

Practical applications of segmentation and typology in the banking industry

The present paper can be divided in two parts. The first one will include: - a definition of Segmentation and Typology concepts; - a short description of these techniques; - a positioning of these techniques among the whole of multidimensional...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Jean Quatresooz

February 1, 1975

Improving cluster techniques

A lot has been said and published on the topic of segmentation, typology or cluster analysis. One possible reason for this activity is that the approach is very plausible and even simple at the first glance. On the one hand the concept of "type" is...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: D. E. Freitag

Company: GfK

September 1, 1974

Segmentation of a local newspaper market from an editorial point of view

In a study for a local daily newspaper we have developed a method to classify readers according to their interests for several types of news, such as local news, sport news, sensational items, international, political, cultural, social news, etc. The...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Anton Oosterhuis

June 15, 1974

Shopping styles and strategies and their relationship to in-store factors

This paper is concerned with increasing understanding of the mechanisms which determine how shoppers make purchasing decisions. It is particularly concerned with housewives shopping for branded packaged goods in self-service stores/supermarkets in...

Catalogue: Seminar 1974: Management Information For Retail Organisations

Authors: David Beazley, Tony Lunn

April 1, 1974

Typology and segmentation

In order to prepare this paper, we have covered a considerable bibliography, including the conferences at the present seminar. There exist considerable redundancies, and present techniques seem already somehow stabilized, though wide fields of...

Catalogue: Seminar 1972: Segmentation And Typology

Author: Jean-François Boss

June 15, 1972

Towards a formal definition of typology and segmentation

The words "Typology” and "Segmentation" are now widely known and used by everybody. However, it seems that it is not always easy to give them a clear and precise meaning. The aim of this paper is to try and focus ideas by proposing a tentative...

Catalogue: Seminar 1972: Segmentation And Typology

Author: Jean Francois Canguilhem

June 15, 1972

Market segmentation

From the commencement of this seminar the question arose as to how to define the concept segmentation . The definition of concepts seems to me to be a basic duty. Doubtless there is a time when it is unnecessary, or even harmful. Such a case is when...

Catalogue: The European Marketing Research Review 1970

Author: Jacques Durand

June 15, 1970