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Research papers

Consumers typology

On the working ground of market-research a striking ambivalence is to be stated in the expectations-with respect to' the contributions of the psychologist. On the one side, one demands of the psychologies an insight as. "deep" as possible into the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Mary Zeldenrust-Noordanus
June 15, 1962
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Citation

Zeldenrust-Noordanus, M. (1962a, June 15). Consumers typology . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/consumers-typology-


Research papers

Consumers typology (French)

On the working ground of market-research a striking ambivalence is to be stated in the expectations-with respect to' the contributions of the psychologist. On the one side, one demands of the psychologies an insight as. "deep" as possible into the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Mary Zeldenrust-Noordanus
June 15, 1962
×

Citation

Zeldenrust-Noordanus, M. (1962a, June 15). Consumers typology (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/consumers-typology-french-