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Research papers

The use of management information in media advertising

The paper sets out to examine the function of advertising for a retail organisation; the need to select the correct target audience at whom to direct it; the criteria for media selection; the creative approach and the subsequent measurement of...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John Hawthorne
April 1, 1974
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Citation

Hawthorne, J. (1974a, April 01). The use of management information in media advertising. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/the-use-of-management-information-in-media-advertising


Research papers

Developing models and software for the marketing department

Today's marketing manager lives in a world of information. This paper addresses the question of how to make the flow of information more meaningful and more productive. We shall talk about an information system that meets the needs of the marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: David Zeitlin, R. Charney, J. Aspden
June 15, 1977
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Citation

Zeitlin, Charney and Aspden (1977a, June 15). Developing models and software for the marketing department. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/developing-models-and-software-for-the-marketing-department


Research papers

Managing data for decision making

This paper discuss how computer based information system can improve the problem solving capabilities of marketing services thereby contributing to more effective decision malting within both the marketing and sales functions. The information source...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: C. J. McCallum
June 15, 1977
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Citation

McCallum, C. J. (1977a, June 15). Managing data for decision making. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/managing-data-for-decision-making


Research papers

Modelling

The paper stresses the need for modelling as a tool for structuring the complexities of the marketing environment so that marketing management can better utilise the data at their disposal as well as their knowledge. This will help in meeting the...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Danny A. Nijburg
January 25, 1984
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Citation

Nijburg, D. A. (1984a, January 25). Modelling. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/modelling


Research papers

Developing user information requirements

A methodology is developed in this paper to meet the complexity of identifying information requirements at top management level. The main problems with such a methodology are, firstly, to find a strategy for determining the essential information...

Catalogue: Seminar 1980: Information Systems In Action
Author: Ritva Rautkylä
June 15, 1980
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Citation

Rautkylä, R. (1980a, June 15). Developing user information requirements. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/developing-user-information-requirements


Research papers

Interactive service to management

The availability of advanced techniques provides job satisfaction for analytical staff and the use of such techniques provides the information needed by management to maintain a competitive edge. The use of these techniques is usually by specialist...

Catalogue: Seminar 1980: Information Systems In Action
Author: Elisabeth W. de Bruyn
June 15, 1980
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Citation

de Bruyn, E. W. (1980a, June 15). Interactive service to management. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/interactive-service-to-management


Research papers

Problems of quality with new information gathering techniques

The question of quality regarding the information-gathering technique whose use has increased the most in Europe - and the United States - in the past ten years, namely, the computer-assisted telephone interview (CATI) has not received all the...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: José Ignacio Wert
September 1, 1992
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Citation

Wert, J. I. (1992a, September 01). Problems of quality with new information gathering techniques . ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/problems-of-quality-with-new-information-gathering-techniques-


Research papers

C.M.I.S.A

Coordinated Management Information Systems is basically a service organization specializing in Information Systems designed to assist Sales/Marketing management in decision making. Through a combination of people, analytical techniques and computer...

Catalogue: Seminar 1980: Information Systems In Action
Author: Sydney Toledano
June 15, 1980
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Citation

Toledano, S. (1980a, June 15). C.M.I.S.A. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/c-m-i-s-a


Research papers

Corporate marketing and the use of external information

Rather than give a series of unrelated examples of sources and possible uses of external information, I thought it more useful and I hope more interesting if these could be within the context of a real life case history, albeit of necessity an...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: P. A. Hammond-Turner
April 1, 1974
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Citation

Hammond-Turner, P. A. (1974a, April 01). Corporate marketing and the use of external information. ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/corporate-marketing-and-the-use-of-external-information