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Research papers

Multi dimensional measurement of involvement with social problems

Students of public opinion are well aware that important differences exist in people's involvement with the major (social) issues of the day. The concept of involvement has no scientific status in the social sciences, and there has been no endeavour...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Peter H. van Westendorp
June 15, 1980

Research papers

Opinion polls in democratic societies

In 1945 on July 5th, the day of Britain's post-war general election the News Chronicle published a poll which said that the Conservatives would get 41 per cent of the vote and Labour would get 47 per cent. Now, everybody in Britain knew that Mr....

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: David Butler
June 15, 1980

Research papers

Survey on opinion, attitude and voting intention during the 1979 British general election campaign

In the weeks just prior to the British general election of May 1979 Research Services Ltd. conducted a series of four surveys for a London Sunday newspaper, the Observer. In some ways, there was nothing unusual about the four surveys. They were of a...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Authors: Michael Warren, Anthony King
June 15, 1980

Research papers

A comparative analysis of voting and voters in Germany and the United Kingdom

The objective of this paper is to investigate what can be learnt about comparative politics from an examination of public opinion poll data across country. The two countries selected are Germany and Britain: and the data compared is mainly taken from...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Authors: John Clemens, Kurt Galler
Company: Marplan Forschungsgesellschaft mbH
June 15, 1980

Research papers

National value systems

Values are regarded as ordering principles for social action. This explains some of the scientific attention value problems have recently received. Is social change promoted by and linked to change in values? Are there both changeable and...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Gerhard Schmidtchen
June 15, 1980

Research papers

Journalistic developments in the use of opinion polls: Panel discussion

It's not know-how about opinion polls but pure journalistic knowledge of how to integrate opinion and attitudinal research in the journalistic formula.

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Bertil Torekull
June 15, 1980

Research papers

The Austrian nuclear power referendum and its influence on the Austrian general elections in May 1979

The outcome of the Austrian national referendum against the operation of the nuclear power plant in Zwentendorf did not only turn out as a surprise for the Austrian political scene but has also been referred to, as a remarkable event on the...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Authors: Ernst Gehmacher, Fritz Plasser
Company: GfK
June 15, 1980