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Research papers

Ethnic and cultural surveys

Private companies and public institutions increasingly want research programs that focus on ethnic and religious minorities. Companies want to tailor their offer to specific target groups and institutions aim to combat discrimination although some...

Catalogue: ESOMAR Codes And Guidelines
Author: Leendert de Voogd
December 1, 2007

Research papers

African-American and Latino youth consumer study

African American and Latino urban youth represent a culture that is oppositional to the values, norms and institutions of mainstream culture. They spend time attempting to differentiate themselves from mainstream culture in exchange for...

Catalogue: Ethnic Marketing 2000
Author: Ivan Juzang
July 1, 2000

Research papers

The media behaviour of ethnic minorities in The Netherlands

This paper describes the media behaviour of six ethnic groups in the Netherlands with regard to cultural acceptance levels. The groups are made up of Turkish, Moroccan, Surinamese, Chinese, Antillean and Moluccan people aged 18 years and older. The...

Catalogue: Ethnic Marketing 2000
Authors: Richel M. Bernsen, E. Lohmann
July 1, 2000

Research papers

Learning from ethnic market research in the United States

This paper describes how community-based and ethnographic marketing research have been used as the basis for community-based marketing strategies. These approaches are particularly important for the study of ethnic sub-communities because they...

Catalogue: Ethnic Marketing 2000
Author: Hy Mariampolski
Company: QualiData Research Inc.
July 1, 2000

Research papers

The Internet

This paper discusses what some cynics in the United States call the Internet, the World White Web. Much has been said about the perceived American stereotypical netizen: is Caucasian, upper-income, and college-educated. Is the Internet about race, is...

Catalogue: Ethnic Marketing 2000
Author: Reynaldo Caudillo
July 1, 2000

Research papers

U.S. Latinos and the cyber revolution

The computer age has dramatically changed the way we communicate, exchange information, and conduct commerce. Much the same way the telephone connected” people around the world, the computer and the Internet will wire the world. However,...

Catalogue: Ethnic Marketing 2000
Author: Isabel Valdés
July 1, 2000

Research papers

Ethnic minorities

For reasons of clarity I limit the illustrations in this paper to culturally and linguistically different groups. The emphasis is on the comparison between the autocton Dutch and the Mediterranean group. Within the last population a distinction can...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Alfred E. Bronner
Company: Veldkamp Marktonderzoek
June 15, 1986

Research papers

Problems in the use of rating scales in cross-cultural research

This paper addresses the problems associated with using rating scale techniques in cross-cultural research. The objective of the study was to assess which of four types of rating scale (verbal, numerical, visual and graphic line) was the most...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Pat van der Reis
June 15, 1984

Research papers

Improving the quality of life for ethnic minority groups

Although I wish to draw on research into ethnic minority groups for examples to demonstrate the hypotheses I wish to put, I see no reason why the same hypotheses need not apply equally to many other aspects of public sector social research. The...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: John Hanvey
Company: Harris Interactive (Europe)
December 1, 1978