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Research reports

After-shave hall test research report prepared for Yardley of London Ltd.

This report presents the findings of the third in aseries of hall tests which have been carried out by CRAMon behalf of Yardley of London Limited, to evaluatealternative concepts, packs, and names for a new range ofmen's toiletries. In each case, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974

Research reports

After-shave concepts (hall test)

Hall Tests were carried out during September 1973 byCRAM (Project No: 973/1058) to evaluate six alternativeconcepts for a medium to a high price range of men'stoiletries.Two concepts, Odin and Borsalino were well-receivedby respondents and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973

Research reports

Research on Lucozade labels in Eire

This report sets out the results of a hall test with Irish housewives on their reactions to New labels for Lucozade. The objectives of the research were:1. To ascertain consumer reactions to the new design;2. To contrast the two versions of the logo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1969