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Research papers

Social change and perceptions of consumers

The present paper deals with the experiences and perceptions of consumers in Hungary, the former CSFR 1 ) and Poland since the revolutionary changes in 1989 up to 1992. The data shown are based on large representative studies conducted in these...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Gunda Plasser
Company: GfK
June 15, 1993
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Citation

Plasser, G. (1993a, June 15). Social change and perceptions of consumers. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/social-change-and-perceptions-of-consumers


Research papers

Economic transition

Understanding transitions in the Russian economy was examined from two different perspectives: 1. the perceptions and attitudes of the people towards that transition and 2. the nature of the values and self perceptions of those people that allow one...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Elena I. Bashkirova, Darrel Edwards
Company: ROMIR
June 15, 1993
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Citation

Bashkirova and Edwards (1993a, June 15). Economic transition. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/economic-transition


Research papers

Economic expectations and political confidence

Based on empirical trend data about general economic and political attitudes in Hungary, Poland and the former CSFR the paper deals with the problems of establishing stable market democracies in the new East-Central European democracies. The data...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Fritz Plasser, Peter A. Ulram
Company: GfK
June 15, 1993
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Citation

Plasser and Ulram (1993a, June 15). Economic expectations and political confidence. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/economic-expectations-and-political-confidence


Research papers

The clash between politics and the market

This paper examines the current Sunday trading laws in England and Wales and the conflict which has arisen between the restrictions imposed by that legislation and the demands of the market. Using extensive evidence from public opinion surveys,...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Andrew Currie, Rachel Turner
Company: Ipsos MRBI
June 15, 1993
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Citation

Currie and Turner (1993a, June 15). The clash between politics and the market. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-clash-between-politics-and-the-market


Research papers

Environmental concerns and the implications for pesticides

The aqrochemicals industry faces potentially serious threats from the pressures created by public opinion regarding the uses of pesticides in Great Britain. Adverse public opinion could affect employee morale within the industry, lead to tighter...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Ian G. Catchpole
June 15, 1992
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Citation

Catchpole, I. G. (1992a, June 15). Environmental concerns and the implications for pesticides. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/environmental-concerns-and-the-implications-for-pesticides


Research papers

The history of public opinion polls

Anyone can sound public opinion. In Athenian Greece it was done with demos, but only a tiny elite had a say; in the 18th Century the Frenchman J. Hector St John de Crevecoeur travelled the American colonies probing the public mood, in the 19th...

Catalogue: ESOMAR Congress 1987
Author: Robert M. Worcester
September 1, 1987
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Citation

Worcester, R. M. (1987a, September 01). The history of public opinion polls. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-history-of-public-opinion-polls


Research papers

The influence of poll data on public opinion

This contribution has three aims: 1. To determine the existing assumptions about possible negative influences of opinion polls. 2. To determine what can be said about these assumptions from the point of view of empirical social science. 3. To outline...

Catalogue: Seminar 1986: Opinion Polls
Author: Wolfgang Donsbach
June 15, 1986
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Citation

Donsbach, W. (1986a, June 15). The influence of poll data on public opinion. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-influence-of-poll-data-on-public-opinion


Research papers

The people and the press

My topic is a relatively new type of opinion polling - the pro bono survey. Pro bono surveys are increasingly common in the U.S. and they represent an important form of publicly disseminated polling. I will discuss the general topic and then tell you...

Catalogue: Seminar 1986: Opinion Polls
Author: Andy Kohut
Company: Gallup International Association
June 15, 1986
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Citation

Kohut, A. (1986a, June 15). The people and the press. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-people-and-the-press


Research papers

The general image of industry

This report shows the image position of industry in the Austrian population by quantitative research representative for people up from 14 years. Research program covers spontaneous associations to the stimulus "industry", advantages and disadvantages...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Werner Till
Company: GfK
June 15, 1986
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Citation

Till, W. (1986a, June 15). The general image of industry. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-general-image-of-industry