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Research papers

On the limits of reliability in social and commercial surveys

There has been ample documentation over the past years of the various sources of error in surveys. This paper reviews some of the more important work presented by academic, government and commercial organisations. These sources of error in commercial...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Benjamin Lipstein
August 1, 1975

Case studies

The New Jersey experiment

The purpose of this paper is to use the New Jersey Experiment (NJE) as a case study context in which to discuss the special problems social policy experimentation poses for the survey research community. Section I presents a brief overview of the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Cheri T. Marshall
August 1, 1975

Research papers

Market monitoring through attitude research

The need to monitor market changes, competitive activities and own performance is satisfied with a measurement procedure based upon consumer attitudes. In addition to being simple and inexpensive to administer, the procedure demonstrates reliability,...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: Stephen J. Arnold, Douglas J. Tigert
April 1, 1974

Research papers

The validity and reliability of the results of standardised interviews

The quantitive and qualitative productivity of interviews depends upon many factors. To these belong also the interviewers themselves, who under certain circumstances can exercise a considerable influence on the interview situation and on the outcome...

Catalogue: The European Marketing Research Review 1971
Author: L. Berekoven
June 15, 1971

Research papers

Brand switching models

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Raymond Delbes
June 15, 1969

Research papers

Brand switching models (French)

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Raymond Delbes
June 15, 1969

Research papers

Postal contact

Lack of information and an absence of objectively critical opinions from sociologists and marketing men have led to the present situation whereby personal contact is canonised and used as a criterion of the validity of postal contact. Referring to...

Catalogue: ESOMAR Congress 1968
Author: Hakan K. E. Karlsson
June 15, 1968

Research papers

Test marketing renewed in the test

Test marketing is a very wide-spread marketing term today. However, because it is seldom clearly understood, it is continually leading to misunderstandings. Frequently, one speaks of test marketing methods when one generally means scientific market...

Catalogue: The European Marketing Research Review 1966
Author: Hans-Jörg Besmer
August 1, 1966

Research papers

Measuring and measurables in purchasing decisions

An attempt has been made in this article - after introductory critical considerations about the lack of reliable and valid investigations into the techniques now in use in market research - to discuss two scales which have been made use of for...

Catalogue: The European Marketing Research Review 1966
Authors: L. K. Neffe, Maria Rita Girardi, Herbert Steiner
August 1, 1966