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Videos

Insights 24/7

How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Catalogue: Latin America 2020 - Insights Festival
Authors: Damián Suárez, Sebastián Silva
Companies: Givaudan, Mega Research
October 19, 2020
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Citation

Suárez and Silva (2020a, October 19). Insights 24/7. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/insights-24-7-11621


Videos

Artificial Intelligence in Telecom

When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Catalogue: Latin America 2020 - Insights Festival
Authors: Andrea Maldonado, Catalina Bonnet
Companies: Entel, Kantar
October 19, 2020
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Citation

Maldonado and Bonnet (2020a, October 19). Artificial Intelligence in Telecom. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-in-telecom-11629


Videos

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst
Companies: Protagonist, LinkedIn
September 15, 2020
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Citation

Marshall and Verhulst (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust


Videos

The new brand-perception battleground

Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid...

Catalogue: Insights Festival 2020
Author: David Evans
Company: Microsoft
September 14, 2020
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Citation

Evans, D. (2020a, September 14). The new brand-perception battleground. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-new-brand-perception-battleground


Videos
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Citation

Kuehne, M. (2019a, November 10). Answers not analytics. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/answers-not-analytics-10854


Videos

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019
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Citation

Zaepfel and Guinaudeau (2019a, November 10). iFactor. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/ifactor-10852


Videos

Beyond Qual and Quant

Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and analytics and lowering cost. The study presented here, demonstrate the...

Catalogue: ESOMAR Smart Data Lab
Author: Connie Zhang
November 4, 2019
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Citation

Zhang, C. (2019a, November 04). Beyond Qual and Quant. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/beyond-qual-and-quant-10971


Videos

Beyond Qual and Quant

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and...

Catalogue: Client Summit 2019- Spring Edition
Author: Connie Zhang
Company: Abbott
June 27, 2019
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Citation

Zhang, C. (2019a, June 27). Beyond Qual and Quant. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/beyond-qual-and-quant


Videos

Implementing The new generation of customer experience (CX) analytics

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The implemented solution not only delivers deeper, more actionable insights in a scalable way but also provides the option to reduce survey time. We found that its automated text...

Catalogue: Client Summit 2019- Spring Edition
Author: Rajul Jain
Company: Microsoft
June 27, 2019
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Citation

Jain, R. (2019a, June 27). Implementing The new generation of customer experience (CX) analytics. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/implementing-the-new-generation-of-customer-experience-cx-analytics