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Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success
Fletcher and Mabey (1971a, June 15). Towards an improved reading and noting technique. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/towards-an-improved-reading-and-noting-technique
Hayhurst and Wills (1969a, June 15). Broadscale projection methods from test marketing data. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/broadscale-projection-methods-from-test-marketing-data
Valentini, G. (1969a, June 15). A proposal for improving the utilisation of test markets. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/a-proposal-for-improving-the-utilisation-of-test-markets
Agostini, J. M. (1963a, June 15). Suggestions for the use of a simulation technique in magazine selection. ANA - ESOMAR. Retrieved April 24, 2024, from
Stern, H. (1960a, June 15). Contribution to the discussion Thursday afternoon, September 15th. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/contribution-to-the-discussion-thursday-afternoon-september-15th