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Research papers

Socioeconomic benefits of drugs

As a result socioeconomic differentiation may represent additionally to the drug's therapeutic merit-proof a decisive component to achieve a sustainable competitive edge. It represents a strategic element which pharmaceutical companies will have to...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: J. Wernli
June 15, 1987

Research papers

Market to market influence

The paper introduces the concept of "market to market influence" as a new aspect of international marketing which requires further study. It is based on the Turkish experience. In the first two parts of the article the social movements which play a...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Nezih H. Neyzi
Company: GfK
September 1, 1992

Research papers

Social change and perceptions of consumers

The present paper deals with the experiences and perceptions of consumers in Hungary, the former CSFR 1 ) and Poland since the revolutionary changes in 1989 up to 1992. The data shown are based on large representative studies conducted in these...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Gunda Plasser
Company: GfK
June 15, 1993

Research papers

The integration of the two Germanies and the implications for an agrochemical company

The reunification of the two German states was necessarily associated with a large number of changes in social and economic systems of the former GDR. The most important components of economic change were the removal of socialist planned economy and...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: P. Smits, R. Barten
June 15, 1992

Research reports

Intensive psycho-economic research amongst 'young executives' (ID)

This research is a continuation of the Motivational Research Programma in which 'Young Executives' were examinedas a further key sector to Barclays. Young Executives aredefined here as being in the 25-45 year age range, earning£2,500- £6.000....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973

Research papers

The world housing market

This paper presents an analysis of the world housing market for the period 1960-1985. Historical and projected data are presented for number of households, conventional homes in place, homes wired for electricity, homes containing piped-in water,...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Ives Harvey, Andrew C. Gross, Roger J. Calantone
August 28, 1977

Research papers

The Middle East today and tomorrow

From a Gulf standpoint, no doubt, the successful conclusion of the second Gulf war between the GSied and UM-authorised Multinational Coalition - in which the Gulf Cooperation Council (GCC) played a central role - and Iraq to force the Saddam Hussain...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: George Joffé
June 15, 1992

Research papers

The business climate in post Gulf War Saudi Arabia

The Gulf War had a profound impact on Saudi Arabia's political climate as well as its economic and market structures. Macro-economic dislocations have included sizeable budget deficits and dwindling financial reserves, not only due to the direct...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Nicos Rossides
January 1, 1994

Research papers

Strategic vision of the new socialism development which joins the East with the West

Berlin wall demolition is such a historic act as the Fall of the Bastille was. Reforms in the East indicate the stalinist and dogmatic socialism breakdown, the birth of the market economy and radical change of the property relations. Bureaucratic...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Zivorad Zlatkovic, Mile Jovic
September 1, 1990