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Research papers

Predicting media schedule effectiveness by the "media planex" method (French)

The objective of media planning is to prepare a schedule which, for a given cost, obtains registration of the message by the largest possible proportion of the target population. This criterion of effectiveness is measurable. One can at any time, by...

Catalogue: ESOMAR Congress 1966
Authors: Jean Michel Agostini, Nicolas Steinberg
September 1, 1966

Research papers

Measuring and predicting sales effectiveness of advertisements

Is there any possibility to directly trace back turnover increases to the effect of certain advertising measures? or: Is it possible to measure or predict concrete sales effectiveness of advertising measures? or: Which profits bring this or the other...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Authors: Uwe Johannsen, Heinz Alpers, Paul Howard Berent
April 1, 1965

Research papers

Some applications of a mathematical model of consumer purchase

In this paper I want to outline two applications of a mathematical model for consumer purchasing data. Apart from their own direct interest, these applications may serve to illustrate how a mathematical model can he useful for two somewhat different...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Andrew S. C. Ehrenberg
June 15, 1962

Research papers

The application of survey methods to forecasting

With very few exceptions, empirical social research methods are being used primarily for purposes of predicting future events or behaviour. Sociological and economic analyses, even where on their face they appear to be nothing but fact finding or...

Catalogue: ESOMAR Conference 1960
Authors: W. Horn, M. Barioux, Jacques de Felice, A. C. H. Kuypers, P. de Wolff, J. Saltmarsh
September 13, 1960

Research papers

The application of survey methods to forecasting

With very few exceptions, empirical social research methods are being used primarily for purposes of predicting future events or behaviour. Sociological and economic analyses, even where on their face they appear to be nothing but fact finding or...

Catalogue: ESOMAR Conference 1960
Author: Klaus von Dohnanyi
September 13, 1960

Research papers

The application of survey methods to forecasting (French)

With very few exceptions, empirical social research methods are being used primarily for purposes of predicting future events or behaviour. Sociological and economic analyses, even where on their face they appear to be nothing but fact finding or...

Catalogue: ESOMAR Conference 1960
Author: Klaus von Dohnanyi
June 15, 1960

Research papers

A new technique in matching and prediction

This paper describes a technique for the matching of population samples. The matching is achieved through prediction and the method turns-upon the combining of empirically developed predictors to give the best available predictive (or matching)...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: William A. Belson
June 15, 1959

Research papers

A new technique in matching and prediction (French)

This paper describes a technique for the matching of population samples. The matching is achieved through prediction and the method turns-upon the combining of empirically developed predictors to give the best available predictive (or matching)...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: William A. Belson
June 15, 1959

Research papers

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and sociology to commercial problems and is therefore nothing hut a certain type of research in the field of distribution. Its special aim is to understand and...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Emeric Deutsch
June 15, 1957