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Research papers

Magazine contents and the needs of different sociological segments of readers

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976

Research papers

Magazine contents and the needs of different sociological segments of readers (Italian)

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976

Research papers

Positioning

This paper describes a methodology : "creative motivation research" in which a group of consumers using non-verbal techniques in a prospective and goal-oriented setting are led to express their motivations, desires and fears concerning a product...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Udolpho van de Sandt
June 15, 1973

Research papers

The use of attitude data in the short-term forecasting of durable expenditure

This paper outlines some current research being conducted at the London Business School, sponsored by the Leverhulme Trust in conjunction with the Gallup Poll, into how market survey data can be used to measure the state of consumer expectations and...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Gordon Heald
September 1, 1970

Research papers

Pre-testing

A special study consisting of a survey among 326 housewives, has shown that the friendliness effect in product tests is minimised if the method below is used: The interviewer shows three packs with the same contents, but with different code...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Johan J. M. van Tulder
June 15, 1969

Research papers

The Club Méditerranée

The basis of this paper is a research study carried out on behalf of the Club Mediterranee by CPV Promos and our appreciation must be extended to the Club for their agreement to publish all the information given here.

Catalogue: Seminar 1967: Travel and Tourism
Author: C. N. Cole
June 15, 1967

Research papers

What causes contestants to participate in open contests? (German)

In recent years the open contest has evolved as a preferred method of sales promotion. In West Germany alone, advertisers have spent more than 100 million DM in the last three years for conducting contests. The range of problems within the area of...

Catalogue: ESOMAR Congress 1966
Author: Berend H. Feddersen
September 1, 1966

Research papers

What causes contestants to participate in open contests?

In recent years the open contest has evolved as a preferred method of sales promotion. In West Germany alone, advertisers have spent more than 100 million DM in the last three years for conducting contests. The range of problems within the area of...

Catalogue: ESOMAR Congress 1966
Author: Berend H. Feddersen
September 1, 1966

Research papers

Consumers economic expectations and intentions as revealed by sample surveys

Surveys into consumers' expectations and intentions can deal with two aspects of buying behaviour and expectations: a) particular, and b) general. I would like to discuss first: the particular. This division is not a strict one, but the sense in...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Henry Durant
June 15, 1956