You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Ian D. Greig.
ANA has found 10 results for you, in 4081 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A product's changing place in society

There are two main approaches to measuring a product's changing place in society, those that begin by monitoring social values and those based on measuring changing attitudes to the product itself. The differences in approach stem from concern with...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Ian D. Greig
June 15, 1989
×

Citation

Greig, I. D. (1989a, June 15). A product's changing place in society. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-product-s-changing-place-in-society