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Research papers

Affinity and communication indices as qualitative scales for the selection of target groups

In a market which is becoming increasingly narrow for the print media, certain future directions are recognisable, all of which require increased target group research. New magazines devoted to new target groups are developed from editorial sections...

Catalogue: Seminar 1981: Publishing in the 1980's
Authors: Georg Gramse, Kurt Ludwig
June 15, 1981
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Citation

Gramse and Ludwig (1981a, June 15). Affinity and communication indices as qualitative scales for the selection of target groups . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/affinity-and-communication-indices-as-qualitative-scales-for-the-selection-of-target-groups-


Research papers

Public service videotex in the 1980s

This paper outlines the nature of public service videotex. It describes both the medium and progress, and notes the reasons for lack of market progress. Changes in the marketing and management of the system have been introduced. These are discussed...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Barry J. Witcher
June 15, 1981
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Citation

Witcher, B. J. (1981a, June 15). Public service videotex in the 1980s. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/public-service-videotex-in-the-1980s


Research papers

Accommodation and flexibility

At the outset, advances in electronic publishing proved to be a boon to print publishers. Computerized typesetting and similar developments permitted us to deliver a more attractive product on a more timely basis, and with a savings in labor costs....

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Samuel A. Wolpert
June 15, 1981
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Citation

Wolpert, S. A. (1981a, June 15). Accommodation and flexibility. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/accommodation-and-flexibility


Research papers

Trends in life style and their application for publishing

Today, trend research can no longer be conceived in terms of updating motivations, attitudes and interests, but must also be understood as determination of reaction patterns to given environmental conditions. Based on continuous observation of the...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Rudolf Sommer
Company: Basis-Kontakt GmbH
June 15, 1981
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Citation

Sommer, R. (1981a, June 15). Trends in life style and their application for publishing . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/trends-in-life-style-and-their-application-for-publishing-


Research papers

Information styles in Switzerland

The present paper gives the results of a comprehensive investigation, modelled on the methodology of lifestyle studies, into the reading and information styles in the German-speaking part of Switzerland. On the attitudes and behavioural patterns...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Edith Riemerschmid
June 15, 1981
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Citation

Riemerschmid, E. (1981a, June 15). Information styles in Switzerland. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/information-styles-in-switzerland


Research papers

The launch of the Harmony collection in Italy

This paper shows the possible application to certain publishing sectors of some Market Research methodologies already tested in the Marketing of consumer goods. In this particular case, the Market Research programme carried out before launching the...

Catalogue: Seminar 1981: Publishing in the 1980's
Authors: Guido Colonna, Arnaldo Aisa, Camillo Dagradi
June 15, 1981
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Citation

Colonna, Aisa and Dagradi (1981a, June 15). The launch of the Harmony collection in Italy. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-launch-of-the-harmony-collection-in-italy


Research papers

Magazine covers as a flexible marketing tool

Up to now magazine covers have only been used to attract attention and to protect the inside of a magazine. With the help of a new technical complete manufacturing system - the DOOR-SYSTEM - it will be possible to employ the cover economically as a...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Wolfgang A. Reinhardt
June 15, 1981
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Citation

Reinhardt, W. A. (1981a, June 15). Magazine covers as a flexible marketing tool. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/magazine-covers-as-a-flexible-marketing-tool


Research papers

Researching the market for new publications

In launching new publications use can be made of desk research, qualitative research and quantitative research. Desk research tends to be used purely to help set advertisement rates, and make estimates of circulation/readership. Existing data sources...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Nigel Spackman
June 15, 1981
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Citation

Spackman, N. (1981a, June 15). Researching the market for new publications. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/researching-the-market-for-new-publications


Research papers

Successful launches between 1970-1980 in West Germany and UK

In the 17 West European countries - accounting for about 345 million persons, speaking 15 different languages - there are approximately 7,4 consumer magazines, with a total circulation of 260 million copies. Besides the Federal Republic of Germany,...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Bernd Reichstein
June 15, 1981
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Citation

Reichstein, B. (1981a, June 15). Successful launches between 1970-1980 in West Germany and UK. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/successful-launches-between-1970-1980-in-west-germany-and-uk