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Research papers

Affinity and communication indices as qualitative scales for the selection of target groups

In a market which is becoming increasingly narrow for the print media, certain future directions are recognisable, all of which require increased target group research. New magazines devoted to new target groups are developed from editorial sections...

Catalogue: Seminar 1981: Publishing in the 1980's
Authors: Georg Gramse, Kurt Ludwig
June 15, 1981

Research papers

The development of the "affinity index"

This paper traces the origins and development of "affinity" to media within the general framework of qualitative media research in West Germany and covers in detail the progress made in this area by the "Profiles" studies carried out by Gruner +...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Georg Gramse, Jörg Laufer
November 1, 1979