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Research papers

Stockography breaking time

We used Stockography to study the changes in Indian weddings in the last two decades. We juxtaposed available stock of past and present weddings and identified the deltas. The data were collected through respondents, professional wedding...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sushma Panchawati, Shefali Nath Gupta, Kamna Sharma
November 18, 2014

Videos

Creative planet

Creativity is the very essence of marketing, the fuel for strong brands, and a spirit that propels business as whole. It’s potent stuff. But what we have known as creativity in the advertising industry is changing fast. We need to reconsider not...

Catalogue: Latin America 2014: Accelerating Growth
Author: Orlando Hooper-Greenhill
June 15, 2014

Videos

The most effective promotion (Spanish)

LATAM-based companies are usually pressed to do more with less, managing frugal operations with ever tightening budgets. Marketing managers are requested to allocate their marketing dollars more efficiently to instigate change in consumers and gain...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Andres Tello, Leonardo Solano, Gerard Loosschilder
June 15, 2014

Videos

Newsflash: reaching Asia's high income earners

This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Wu, Rob Valsler
Company: KANTAR TNS Malaysia
June 15, 2014

Research papers

Newsflash: reaching Asia's high income earners

This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Wu, Rob Valsler
Company: KANTAR TNS Malaysia
May 13, 2014

Research papers

The most effective promotion

LATAM-based companies are usually pressed to do more with less, managing frugal operations with ever tightening budgets. Marketing managers are requested to allocate their marketing dollars more efficiently to instigate change in consumers and gain...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Gerard Loosschilder, Juan Andres Tello, Leonardo Solano
Company: SKIM
April 4, 2014

Research papers

Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Luzia Celeste Rodrigues, Fernando Akira Yagi, Luiz Marcelo Abate de Siqueira
November 20, 2013

Research papers

Mobilizing your branded panel

Multi-modal surveys with a smartphone option are quickly becoming a necessity for proprietary consumer-facing panels. Mobile presents the opportunity to reach and engage more and better panelists, and the web underpinnings of smartphones allow the...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Jeff Vidler, Michelle Darcy, Denise Brien
June 23, 2013

Videos

Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Luzia Celeste Rodrigues
June 15, 2013