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Videos

Impact not to be sniffed at: How one study changed the global culture of fragrance

A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.

Catalogue: Fusion 2019
Authors: Oliver Sweet, Katell Maguet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019

Videos

Videos

Redefining digital excellence

This paper demonstrates how AutoTrader, the UK, and Ireland's largest digital automotive marketplace, and Join the Dots used consumer needs to build a framework for digital excellence from the bottom up. In doing so, we:1. Transformed an existing...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Beaumont, Nick King
Company: Join the Dots InSites Consulting
September 8, 2019

Videos

Implementing automation in LATAM (Spanish)

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019
Authors: Fabio Paiva, Gabriel Velez
Companies: PepsiCo, ZappiStore
April 9, 2019

Videos

Green with envy

Brand Ireland is built on a powerful insight that will leave you green with envy.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: David Cullen, Rory McDonnell
December 12, 2018

Videos

Fusionovantion!

We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Guy White, Jean-Marc Bolinger
November 11, 2018

Videos

Standing on the shoulders of giants

Recognizing innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilizing machine's and human's individual strengths.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Anna Marchuk, Stefan Biel
November 11, 2018

Videos

Innovation diffusion in the digital age

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Lida Huji
November 11, 2018

Videos

Using consumer/shopper insights to drive retail growth

What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Grant Wither
June 6, 2018