Resources Library by ANA

Intelligence amplification

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360° view of brand health by looking at customer and non-customer’s relationships with telecom brands through...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Darren Hanson, Gaelle Bertrand

Company: Kantar

November 11, 2018

Intelligence amplification

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360° view of brand health by looking at customer and non-customer’s relationships with telecom brands through...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Darren Hanson, Gaelle Bertrand

Company: Kantar

November 11, 2018

Introducing 10 diagnostic techniques to help optimize your mobile surveys

How healthy is your survey? Are all the questions in your survey working efficiently? Is your survey performing above or below benchmark standards? In this session Steve Wigmore and Alex Wheatley will discuss 10 diagnostic techniques which...

Catalogue: Webinars 2017

Authors: Steve Wigmore, Alexander Wheatley

Company: Kantar

November 7, 2017

AAPOR standard definitions

For a long time, survey researchers have needed more comprehensive and reliable diagnostic tools to understand the components of total survey error. Some of those components, such as margin of sampling error, are relatively easily calculated and...

Catalogue: ESOMAR Codes And Guidelines

Author: AAPOR B.V.

June 15, 2012

Contributions of synaesthesia to fragrance branding

This paper describes the contribution of synaesthesia to fragrance branding, including experimental evidence that branding adds significantly to the experience of fragrances through the mechanisms of synaesthesia. Fragrances not only stimulate the...

Catalogue: Fragrance 2007

Authors: Peter Cooper, Brooke Binder

Company: QRi Consulting Ltd.

November 14, 2007

Temporal dominance of sensations

The temporality of sensations has been acknowledged in the food industry and for a long time as a potential key driver of liking. However, no practical method was available until now for tracking down such a temporal sensory signal simultaneously on...

Catalogue: Fragrance 2007

Authors: Brieuc de Larrard, Sandra Corneau

Company: Symrise AG

November 14, 2007

Medical professionals are no relatives of Mr. Spock

This paper addresses the need for an in-depth understanding of medical practitioners and the different profiles that can be detected among them. We will also see how we can get in touch with the deeper motivations that are the real drives behind...

Catalogue: ESOMAR Global Healthcare Conference 2003

Author: Madeleine Janssens

February 23, 2003

The lifetime value of advertising

This paper outlines the database and methodology used to provide greaterdepth in modeling the volume effect of advertising and reports the direction of initial findings from this work. The efforts are focused onquantifying the long-term effects of...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Author: Steve Kingsbury

November 1, 2000

I did not hear you the fist time

This paper demonstrates the use of econometrics in the researchenvironment. Traditional media econometrics has used a decayed TVRapproach to account for the effects of advertising. This has helped deliverquantification, and in some instances the...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Tim Foley, Chris Mee

Companies: integral, OmnicomMediaGroup,

November 1, 2000