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Magazines

Revue Française du Marketing 2001 (N. 182)

95 % d'échec, 5 lancements sur 100 réellementréussis. Tel est le verdict de la dernière étude publiéesur le taux de succès des produits nouveaux enGrande Consommation. Et pourtant, ce n'est pasfaute de moyens pour les 20 000...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2001
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Citation

, A. (2001a, February 01). Revue Française du Marketing 2001 (N. 182). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2001-n-182-


Research papers

The ten commandments for a successful merger and acquisition in marketing research

This paper reviews key issues of the industry consolidation process which has reshaped the landscape, describe the failure rates observed and state the key dimensions that should be carefully considered in order to reduce these risks.

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Jorge García-González
September 14, 2003
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Citation

García-González, J. (2003a, September 14). The ten commandments for a successful merger and acquisition in marketing research . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-ten-commandments-for-a-successful-merger-and-acquisition-in-marketing-research-


Research papers

New product research

This paper concerns itself with two major areas of New Product Research. Firstly some of the causes of high new product failure rate are discussed. These are attributed partly to political pressures within marketing teams and partly to the inadequacy...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Edward R. Tomlin
September 1, 1974
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Citation

Tomlin, E. R. (1974a, September 01). New product research . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/new-product-research-


Research papers

A dynamic model of disruptive innovation in the space of market recognition

This paper presents a model for understanding how markets can be created in the space of market recognition.In an earlier paper, the authors suggested the failure of incumbent firms in the face of a disruption can be ascribed to three broad causes: a...

Catalogue: Innovate 2006
Authors: Phillip A. Cartwright, Philippe Silberzahn
May 10, 2006
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Citation

Cartwright and Silberzahn (2006a, May 10). A dynamic model of disruptive innovation in the space of market recognition. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/a-dynamic-model-of-disruptive-innovation-in-the-space-of-market-recognition


Research papers

Learning from failures in predicting new design acceptance

In the market under consideration research is not as old as in other markets. A number of companies have not yet given up the practice of judgmental forecasting the market performance of new designs. Therefore we investigated the failures of...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Wulf Schlund
September 1, 1998
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Citation

Schlund, W. (1998a, September 01). Learning from failures in predicting new design acceptance. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/learning-from-failures-in-predicting-new-design-acceptance


Research papers

Markets in Eastern Europe

This paper contains information about marketing to countries in Eastern Europe. Drawing on his international marketing research experience, the author indicates that many Western businessmen have tried to build trade relations with Eastbloc countries...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Berend H. Feddersen
August 1, 1967
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Citation

Feddersen, B. H. (1967a, August 01). Markets in Eastern Europe. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/markets-in-eastern-europe


Research papers

Markets in Eastern Europe (German)

This paper contains information about marketing to countries in Eastern Europe. Drawing on his international marketing research experience, the author indicates that many Western businessmen have tried to build trade relations with Eastbloc countries...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Berend H. Feddersen
August 1, 1967
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Citation

Feddersen, B. H. (1967a, August 01). Markets in Eastern Europe (German). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/markets-in-eastern-europe-german-


Research papers

Management goals and marketing research

The following discussion points out that much research is unusable because it is conducted out of context with marketing problems. This in turn is linked to the historical development of the research function. Re-organization and integration of the...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Alexander L. Bie
Company: Ogilvy
August 1, 1967
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Citation

Bie, A. L. (1967a, August 01). Management goals and marketing research . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/management-goals-and-marketing-research-


Research papers

Concentric action and global strategy in the capture of markets

In this paper, we have tried to show the sort of problems created for firms by the application of a global strategy. Failure to face these problems would, however, involve more serious risks. As we have seen, the stakes are rising but it would be...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Bernard Krief
June 15, 1965
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Citation

Krief, B. (1965a, June 15). Concentric action and global strategy in the capture of markets. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/concentric-action-and-global-strategy-in-the-capture-of-markets