Resources Library by ANA

New language and communication for social advertising

The goal of this paper Is to investigate social advertising in Italy as a concept (what It is, what it means, how people see it) and as communication through some examples of current advertising. It considers a qualitative research concerning the...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: Cristina Nava

June 15, 1990

Show me my freedom

This paper examines the origins of and changes in current attitudes of 55 to 65-year- olds, in Belgium today. The research provides an insight into the language, both verbal and symbolic, which should or should not be used when communicating with the...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Lucienne Hellebosch

Company: GATES Marketing Research & Consultancy nv/sa

June 15, 1989

Bridging the language gap

This paper discusses one approach in bridging the communication gap between consumers and technical experts. Despite being a fairly simple product to manufacture, beer is a very complex tasting product. Consumer taste test results have historically...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: P. R. Wolf

Company: Molson Coors

June 15, 1989

Ethnic minorities

For reasons of clarity I limit the illustrations in this paper to culturally and linguistically different groups. The emphasis is on the comparison between the autocton Dutch and the Mediterranean group. Within the last population a distinction can...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Alfred E. Bronner

Company: Veldkamp Marktonderzoek

June 15, 1986

Do words have meaning across languages and cultures?

In 'broadening the use of research' is essential to comprehend each other in direct communication and also in depth of meaning. This latter understanding- of the use of language linked with culture makes a vast difference to the collection and...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Madge Dugdale

June 15, 1985

The language barrier

The authors believe that women are not addressed by financial services in a language which they understand. In addition, as a result of social and cultural influences, women are often not expected to understand financial matters. When combined with...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Authors: Glllian Laidlaw, Kate Willis

Company: Ogilvy

February 1, 1985

Language, the press and political attitudes

Canada’s communications experience is of interest to other heterogeneous societies, especially where there are vertical cleavages such as language and region. The influence of language in the communications flow is highly visible, it means that...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Arthur Siegel

August 1, 1975

Methods of measuring the difficulty of language used in advertising copy

This report describes the principal methods used for measuring the difficulty of language, makes a critical survey of the circumstances in which they can be used and discusses the problems associated with adapting some of them to other languages....

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Pompeo Abruzzini

June 15, 1965

Electronic data-processing (French)

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: Henri Bergonier

June 15, 1962