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Videos

Sonification

Sonification is a new way of engaging consumers with the sensorial perception of a cosmetic product through sound and music. Qualitative consumer studies were conducted in Japan and Korea, aiming to examine how sound and music could enhance the...

Catalogue: Asia Pacific 2017: Discoveries
Author: Noriko Nakano
December 4, 2017

Videos

The four moments of experience

Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...

Catalogue: Congress 2017: Visionary
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno
November 27, 2017

Videos

Beer: The perfect fit with your meal instead of wine! Dream or reality?

When beer beats wine in the restaurant! The quest fora perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR). In this paper we will therefore first introduce the concept of beer-food pairing...

Catalogue: Congress 2017: Visionary
Authors: Louise den Uijl, Marion Emorine, Sjoerd Koornstra, Maaike Hagen, Wim Hamaekers
Company:
September 10, 2017

Videos

Co-design! Zero to final specification in three days

Sensory cues provide the basis for understanding how to design and develop products to achieve harmony with the brand promise. Traditional research techniques focus on maximising purchase interest, preferences, and liking, to guide the construction...

Catalogue: Congress 2016: #WOW
Authors: David Lundahl, Menexia Tsoubeli
June 15, 2016

Videos

Sensory semiotics

This presentation will review recent thinking on how cultural phenomena can influence sensation.Brands rely on cultural meaning for their value, so the creation and management of that meaning is critical. We know that (i) the meaning a brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Fiona McNae
June 15, 2015

Videos

The world of chocolate in 2020

By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumers’ reactions, but also taps into the subconscious reality. In this way, they are able to predict the world...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Karin Loobuyck
June 15, 2015

Videos

Sensory profiling and product development

R&D and Marketing teams can finally join forces to develop badass products. In this interactive presentation, and through Sephora, Red Bull, and Louis Vuitton case studies, hear how to:Identify and share consumer insights inspired by sensory...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Diana Derval
Company: DervalResearch
June 15, 2015

Videos

The sensory safari

An interactive session packed with sensory tests for you to experience first hand the impact of sensory marketing and research on consumer behavior and perception.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Ludovic Depoortere
June 15, 2015

Videos

Can your audience recognise your brand with their eyes closed?

Sixième Son is an audio branding agency exclusively dedicated to sound identity, audio branding architecture and environmental sound design. In his presentation, Laurent will demonstrate the value of integrating musical design within the brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Laurent Cochini
June 15, 2015