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The IPA SocialWorks project

Sponsored by LinkedIn, Facebook and Twitter, the IPA (the professional body for advertising, media and marketing communication agencies), in partnership with The Marketing Society and The Market Research Society, has launched the first stage of...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Fran Cassidy
June 15, 2014
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Citation

Cassidy, F. (2014a, June 15). The IPA SocialWorks project. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-ipa-socialworks-project


Videos

Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aarti Bharadwaj, Sweta Agrawal
June 15, 2014
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Citation

Bharadwaj and Agrawal (2014a, June 15). Digital and social advertising effectiveness for business. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/digital-and-social-advertising-effectiveness-for-business-8184


Videos

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Alice Merlo, Filip De Boeck, Joeri Van den Bergh, Stefano Taboga
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Merlo, De Boeck, Van den Bergh and Taboga (2013a, June 15). The art of research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-art-of-research