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Research papers

Developing models and software for the marketing department

Today's marketing manager lives in a world of information. This paper addresses the question of how to make the flow of information more meaningful and more productive. We shall talk about an information system that meets the needs of the marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: David Zeitlin, R. Charney, J. Aspden
June 15, 1977