Resources Library by ANA

Managing circulation sales in the United States

Many factors have influenced magazine publishing and circulation strategies, particularly the emergence of commercial television. These have lead to the development of special interest publications and an emphasis on selective circulation marketing....

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Kurt J. Burghardt, Roger M. Loeb

Company: Nielsen

August 1, 1975

Reader typologies and circulation research

This paper begins with a discussion of the aspects of The Economist's editorial and circulation which led to the commissioning of this research, together with a general background describing the publication and the information that was available from...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: A. J. B. White, Michael St. C. Hannah

June 15, 1974

Circulation control by computer based and supervision models

The need for an analytical penetration by newspaper and magazine distribution as well as the essential need for management to take an interest in entrepreneurial problems in this sphere, indeed to a higher degree than the branded article business...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: F. Schülten, Heino Stöwsand

December 1, 1976

A new look at a popular women's weekly

This paper traces the research conducted between July 1985 to September 1987 to assist in the reshaping of Woman's Realm, a popular U.K. women's weekly magazine. In 1984 circulations were falling year on year making it increasingly difficult to...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Simon Godfrey

November 25, 1987

Magazine circulation and market research

The author has been asked to raise some points about magazine circulation, about the marketing of magazines as fast-moving consumer products and - most importantly - about the current role and possible future role which marketing research plays, or...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: Klaus May

December 1, 1976

The optimization of circulation

I was invited to give you an idea of the present state of discussion concerning the optimisation of circulation in Western Germany from the publisher's point of view. The time of maximisation of circulation is over in Germany. Today's subject is: The...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: Karl Oberleitner

December 1, 1976

Experiences with circulation control by computer-based and supervision models

The following paper is concerned with improvements and expansion of computer models which where presented to the 1976 ESCMAR Seminar. There is a short introduction of the ASVAG applied investigation to establish objectives and parameters, and an...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Peter Eckhoff, Heino Stöwsand

November 1, 1979

Discussion group IV

On the subject of editorial research the group mentioned two things: first, the difficulty that researchers have in communicating with editors; and secondly the dilemma between satisfying objective management needs and the political objectives of the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Friedrich Wendt, Michael D. Ryan

June 15, 1972

The increasing importance of circulation revenue

The first section of this paper shows that newspaper publishers in general are becoming increasingly dependent on circulation as a source of revenue. It then sets this change against a background of stable demand for newspapers and intensive...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: John Stockley

June 15, 1972