Resources Library by ANA

Profit from research in social and legal context's

All designing a controlled experiment should begin with the design of the ideal experiment. If the ideal experiment cannot be executed because of financial, factual, moral, or legal obstacles, we should make a systematic effort to save the controlled...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Hans Ziesel

August 23, 1981

In-store designs

For in-store designs one has to define a standard of measurement. In most cases it is no use to design something with the use of only one store. It is preferable to use a reasonable number of stores. Great attention should be paid to the unsolvable...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Benno Stoppelman

August 1, 1975

On the teaching of effective decision making in marketing

In this paper a study will be described which attempts to investigate certain behavioral dimensions of decision making. The study consists in part of an experimental design employing a problem- solving and decision-making marketing task within the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: Eric Langeard, J. P. Leonardi, R. A. Peterson

June 1, 1976

From accountability to incrementality

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness -...

Catalogue: Insights Festival 2020

Author: Minh Nguyen

Company: Google

September 15, 2020

Experimental designs and models

This chapter is divided into two distinct parts: experimental design and models. The researcher must consider the question of experimental design and models before proceeding to the choice of sampling techniques, sample size or questionnaire design,...

Catalogue: Consumer Market Research Handbook

Author: James Rothman

August 1, 1986

An experimental enquiry into sponsoring

At the Copenhagen Business School we have been running a research project concerned with sponsoring since the late eighties. In the present paper some conclusions and some late findings from this programme are presented.

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Authors: Flemming Hansen, Lene Scotwin

Company: KANTAR TNS Malaysia

March 15, 1995

Determining goals in research

If you take even the most casual look at action research, probably two key things stand out about it. First, it usually proceeds with something of an experimental design; and, second, something of a cult has grown up about it. If you go into the...

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Shirley A. Star

June 15, 1959

Giving voice to the voiceless

This paper looks at AI-powered voice surveys as an alternative survey format for commercial research. Specifically, the paper is looking at whether this type of alternative format can be more effective at capturing a broader more inclusive spectrum...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Violet Lazarevic, Anne-Marie Moir, Jonathan Prosser

Companies: Telstra, Lewers Research

November 2, 2020

The revolution in test marketing

The presentation focuses on the use of marketing experimental techniques by most of the Major United States grocery and drug product companies. It will be based on over 100 marketing experiments and simulations. fhree significant improvements in...

Catalogue: ESOMAR Congress 1968

Author: David Harding

June 15, 1968