Resources Library by ANA

Discussion group III

Group C, meeting for a total of four hours, generated a lively and well informed discussion. Of particular value was the relationship of an impressively wide range of comparable practical experience to the subjects debated. Although discussion did...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: W. D. McClelland, R. A. Davie

June 15, 1972

Problems of joint sponsored readership survey: UK

This paper falls into two main sections: In the first, some brief account is given, as background, of the history of joint readership research in Britain, of the present administration of the National Readership Survey and of Its methods, content,...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Michael M. Brown

June 15, 1972

Problems of sponsored readership surveys: Germany

There are - as I see them - four problems which stand out in the practical day-to-day work of those who have to organize and execute joint sponsored media surveys: 1. The problem of coordinating measuring methods and systems 2 . the problem of a gap...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: H.-E. Scheler

June 15, 1972

Discussion group I

The study groups in this seminar were rather large with well over 30 people in each group. However, they were widely spread in terms of both nationality and experience, and in study group A this resulted in lively and informed discussion. The opinion...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: J. Barter

June 15, 1972

Problems of joint sponsored readership surveys: The Netherlands

The history of the joint sponsored readership survey in the Netherlands is of a very recent date. Before 1966 only one attempt has been made, namely by a number of advertising agencies and advertisers. After this experiment in the beginning of the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Jan D. Noordhoff

June 15, 1972

Survey at newsstands

One of the marketing problems in the Italian publishing industry concerns control of distribution. Most publications, in fact, are distributed by organizations that are not dependent on the publisher, and control at point of sale is not as timely,...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Carlo Erminero

Company: Demoskopea

June 15, 1972

Distribution policy and distribution research

Because of the growing costs, distribution, policy and distribution research become more and more important to marketing for publishers. It is, therefore, necessary to improve the economic base of distribution of press products. To solve the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Uwe Johannsen, Claus Merbold

June 15, 1972

International markets for the communications industry

For the purpose of this paper the communications industry includes the press, radio, television and fairs. All these media have a substantial secondary market. The primary market is represented by the audience, the communication targets; the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Károly Ravasz

June 15, 1972

Recent trends in the development of markets and market shares in the Federal Republic of Germany

Invited to make a contribution about "recent trends" I am in a dilemma to find out: what is "recent" - the last year, the last three, five or ten years ? I think we should accept the following definition: It is not important, since what time a trend...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Klaus P. Landgrebe

June 15, 1972