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Research papers

How distribution research contributes to the solution of distribution problems in the publishing trade

The present paper by Dr. G. Ypma and Dr. B. Stoppelman is mainly born from the fact that everybody in publishing is confronted with distribution problems. A distribution seminar like this puts these issues right in the middle of the limelight. In...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: G. Ypma, Benno Stoppelman
December 1, 1976
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Citation

Ypma and Stoppelman (1976a, December 01). How distribution research contributes to the solution of distribution problems in the publishing trade. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/how-distribution-research-contributes-to-the-solution-of-distribution-problems-in-the-publishing-trade


Research papers

New opportunities in magazine marketing

This paper represents a progress report on a continuing study of consumer magazines which is presently confined to Europe and America, but which is planned to cover other continents in the longer term. The philosophy behind the study is one that...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Michael Bird
December 1, 1976
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Citation

Bird, M. (1976a, December 01). New opportunities in magazine marketing. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/new-opportunities-in-magazine-marketing