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Daier, Azevedo, Mosca and Antunes (2019a, April 07). Breaking the walls between traditional and digital marketing. ANA - ESOMAR. Retrieved January 27, 2023, from
https://ana.esomar.org/documents/breaking-the-walls-between-traditional-and-digital-marketing
Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes (French). ANA - ESOMAR. Retrieved January 27, 2023, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes-french-
, C. (1971a, February 01). Report on qualitative research on Rolo commercials. ANA - ESOMAR. Retrieved January 27, 2023, from
https://ana.esomar.org/documents/report-on-qualitative-research-on-rolo-commercials