Resources Library by ANA

Research World (March/April 2011)

In this issue we look at the growth of emerging markets and what this means for consumer insights and innovating for success.

Catalogue: Research World 2011

Author: ESOMAR B.V.

April 15, 2011

Research World (October 2012 )

In this issue we preview some of the top line results of ESOMAR's Global Prices Study 2012.

Catalogue: Research World 2012

Author: ESOMAR B.V.

June 15, 2012

Research World (November/December 2011)

In this issue we look at how the qualitative methodology adds to the researcher's toolkit in new and exciting ways.

Catalogue: Research World 2011

Author: ESOMAR B.V.

December 15, 2011

The development of Zeit magazin guided by marketing research

The research for this colour magazine a supplement of DIE ZEIT (weekly) started in 1965/66, four years before it was launched, and the research activities are still going on. At the beginning of the planning phase prior to the development of ZEIT...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Georg Gramse

June 15, 1974

Choice of a new target for a weekly magazine

The weekly newspaper 'La Vie Catholique', published in Paris, was founded in 1945 and destined to become a mass-circulation vehicle of expression for a closely circumscribed segment of Catholic opinion. Its circulation figure rose to attain a peak in...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Jean-Louis Laborie, Jacqueline Aglietta

Company: KANTAR TNS Malaysia

June 15, 1974

Analysis of magazine accumulative audience

The purpose of this paper is to present a computation method suggested to us by the analysis of the Politz findings. It seems that this method leads to an acceptable estimation of the accumulative audience reached by n issues of a magazine, knowing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Jean Michel Agostini

June 15, 1961

Magazine contents and the needs of different sociological segments of readers

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Vittorio Liberanome, Gilberto Valentini

June 15, 1976

Analysis of new products on basis of results from several minor analyses and creative interpretation

My notes relate to the introduction of Alt om Mad in Denmark in the Autumn 1977. Comprehensive analyses were preceding the introduction, ensuring a minimal risk by the launching. We carried out the following test programme: 1) Test of potential and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Torben Larsen

September 1, 1978

Planning and monitoring a successful magazine launch

The research activities surrounding the successful launch in September 1978 of COMPANY, a monthly magazine aimed at independent young women and currently selling 300 copies, fell into three phases.

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Michael Bird

November 1, 1979