Resources Library by ANA

Young people and reading

Much has been said recently about the supposedly all-pervasive nature of video game culture and its impact on young people. Some prognostications have it that today's children, on growing up, will not be interested in the printed word at all. This...

Catalogue: Seminar 1993: Competition In Publishing

Author: Geoff Wicken

June 15, 1993

The Danish multi media index

Until the end of 1990 we mainly had single media surveys in Denmark to be used in the media-planning process. Thus, because of the widely different methods, it was often difficult for both media owners and users (advertisers, planners and buyers) and...

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: Lene Hansen, Hanne Treu Andersen

June 15, 1992

Junior 1991research

The JUNIOR '91 RESEARCH is a survey on a specialized collectivity: children. The survey is conducted on a sample of 3.078 children, aged Jun-13 years, and the main aim of the research is to measure readership of magazines for children. But it is also...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Giancarlo Ferreri, Carlo Pescetti

Companies: The Walt Disney Company, DOXA

June 15, 1992

The challenge of marketing magazines

To strengthen its advertising market position, VNU - the largest Dutch magazine publisher - has designed an innovative magazine marketing strategy based on the concept of state-of-mind. State of mind refers to a set of personality characteristics...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Hein G.M. Brinkhoff

June 15, 1991

The strategic use of research in the complexity of the newspaper (Portuguese)

The objective of this study is to discuss the peculiarity and complexity of the newspaper product which places it among the products, or as the sole product, whose relationship with the consumer is so complex and, above all, diversified, that the...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Célia Lopes

May 5, 1991

The strategic use of research in the complexity of the newspaper

The objective of this study is to discuss the peculiarity and complexity of the newspaper product which places it among the products, or as the sole product, whose relationship with the consumer is so complex and, above all, diversified, that the...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Célia Lopes

May 5, 1991

Readership moods with French news magazines

Knowing the socio-demographic or socio-cultural profile of a magazine's readership does not, on its own, constitute an adequate platform for good media planning. Equally important is the magazine's Readership Mood, i.e. the specific psychological...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Daniel Adam, F. Laurent

September 1, 1990

Readership moods with French news magazines (French)

Knowing the socio-demographic or socio-cultural profile of a magazine's readership does not, on its own, constitute an adequate platform for good media planning. Equally important is the magazine's Readership Mood, i.e. the specific psychological...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Daniel Adam, F. Laurent

September 1, 1990

Reading probabilities

From 1989 the National Readership Survey in Denmark is conducted by using the FRY-method and the CATI-technique. The reading probabilities are a very essential part in the FRY-model. The paper describes how they are calculated and how they are...

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Sigurd Bennike, Hanne Treu Olsen, Simon Ortmann

June 15, 1990