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Research papers
Radio audience measurement
This paper reports on an investigation of the relative performance of one, two and four week diaries for radio audience measurement. A special four week diary study carried out in 1992 by Research Services Limited for RAJAR has been re-analysed to...
Catalogue: 2nd Radio Research Symposium
Author: Steve Wilcox
June 15, 1997
Research papers
The revival of the radio audience in Poland
Radio is a very popular medium in Poland. The Polish radio market is presently defined on one hand, by high vitality regional and local stations, and on the other by the clearly defined leadership of ProgrammeI of the Polish Radio and the strong,...
Catalogue: 2nd Radio Research Symposium
Author: Wojciech Pawlak
June 15, 1997
Research papers
Radio watch
The idea of creating an electronic device for measuring the audience of radio dates back at Infratest Burke into the late 1970âs, but was turned down because of technical problems. With the enormous technological progress in the computer...
Catalogue: 2nd Radio Research Symposium
Authors: Wolfgang Werres, Reinhold Horstmann
June 15, 1997
Research papers
The personal portable meter
Since 1992 Arbitron has been working on a Personal Portable Meter (PPM) program as an alternative to current audience measurement methods. This PPM program will provide each signal originator with an encoder which inserts an inaudible identification...
Catalogue: 2nd Radio Research Symposium
Authors: Ronald S. Kolessar, Carol P. Stowell
June 15, 1997
Research papers
Online users
The purpose of this paper is to make an appraisal of the new questions that are being raised by on-line services with regard to the measurement of their audience and site visits. It will also aim to provide concrete answers in terms of systems,...
Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Marie Marchand
January 1, 1997
Research papers
To see or not to see
The outdoor medium will soon be the only mass reach broadcast medium. Until recently we have had very little data with which to compare the quality of one site against another or to understand how different types of contacts work both against...
Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Kate Lynch
November 11, 1996
Research papers
The growth of the region
This paper examines examples, primarily from the Asian Business Readership Survey or ABRS, which illustrate how international media research not only tells us about the latest audience figures for the media measured, but, when viewed long term, also...
Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Katherine Page
November 1, 1996
Research papers
