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Research papers

Hypermarket's development in Italy

The title of my assigned report is "Hypermarket's development in Italy". Since the total of these establishments, calculated with some generosity, is of about 20, we may immediately conclude that this development is anything but impressive. If we...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Carlo Orlandini
June 4, 1986
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Citation

Orlandini, C. (1986a, June 04). Hypermarket's development in Italy. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/hypermarket-s-development-in-italy


Research papers

Birthrate in decline

In view of the decline in birthrate which has occurred in industrialised countries, the companies operating in the Youths' Products Markets are faced with serious problems both with regard to the decreased number of youths and with regard to the lack...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Arnaldo Aisa, Luisa Pogliana
June 15, 1984
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Citation

Aisa and Pogliana (1984a, June 15). Birthrate in decline. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/birthrate-in-decline


Research papers
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Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process (Italian). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-italian-


Research papers

Product life cycle

This paper questions the concept of product life-cycle, and makes the point that in both theoretical and practical marketing it has often been used as an excuse for non-action. The analogy with human life has only served to reinforce it as a valid...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Giampaolo Fabris
Company: Demoskopea
November 23, 1983
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Citation

Fabris, G. (1983a, November 23). Product life cycle . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/product-life-cycle-


Research papers
×

Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-


Research papers

Product life cycle (Italian)

This paper questions the concept of product life-cycle, and makes the point that in both theoretical and practical marketing it has often been used as an excuse for non-action. The analogy with human life has only served to reinforce it as a valid...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Giampaolo Fabris
Company: Demoskopea
November 23, 1983
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Citation

Fabris, G. (1983a, November 23). Product life cycle (Italian). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/product-life-cycle-italian-


Research papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian)

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Andreina Vanni
November 23, 1983
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Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-italian-


Research papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Andreina Vanni
November 23, 1983
×

Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-


Research papers

The Italian woman in the 1980s

The research, which was carried out in different phases (qualitative/quantitative) and with a sophisticated methodology on a final sample of 3000 women, clearly highlighted the greatest variability of the universe of Italian women. A particularly...

Catalogue: Papers 1982: Social Research And Prediction
Authors: Arnaldo Aisa, Luisa Pogliana
June 15, 1982
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Citation

Aisa and Pogliana (1982a, June 15). The Italian woman in the 1980s. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-italian-woman-in-the-1980s