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Research papers

The changing information needs of the business community

Part I of this paper sets out by examining the external factors of change and how corporations are organisationally adjusting to the new reality. Set against this background, the new type of highly adaptable and flexible company has very specific...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Emil Baschnonga, Georgette Lubbock
January 25, 1984
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Citation

Baschnonga and Lubbock (1984a, January 25). The changing information needs of the business community. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-changing-information-needs-of-the-business-community


Research papers

Process from research to information business

In 1975 we started building our first data bank without an existing model. So far we have met with many problems and challenges which are centrally connected with the research institute's change of role from a researcher to a data producer. This is...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Leila Lotti, Markku Takanen
January 25, 1984
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Citation

Lotti and Takanen (1984a, January 25). Process from research to information business. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/process-from-research-to-information-business


Research papers

Information system

Those who have been keeping up-to-date with developments in information science and technology, and have access to the enormously expanded volume of information now available, can be forgiven for wishing sometimes that they knew the spell which would...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Andrew Robert McIntosh
January 25, 1984
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Citation

McIntosh, A. R. (1984a, January 25). Information system. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/information-system


Research papers

Competitor information systems in a multi-national company

This paper has attempted to show that it is not the realisation of the value of this theory nor the constructing of a concept for such a system which is the problem, but the practical implementation in a large multi-national company in terms of...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Janet Grant
June 15, 1983
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Citation

Grant, J. (1983a, June 15). Competitor information systems in a multi-national company. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/competitor-information-systems-in-a-multi-national-company


Research papers

The changing information requirements for successful strategic planning in the pharmaceutical industry

Worldwide challenges to pharmaceutical industry growth and profitability have resulted in an intensified interest in management effectiveness and efficiency. As a result, planning activities have become more formalised and often more extensive. The...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Marsha H. Fanucci
June 15, 1983
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Citation

Fanucci, M. H. (1983a, June 15). The changing information requirements for successful strategic planning in the pharmaceutical industry. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-changing-information-requirements-for-successful-strategic-planning-in-the-pharmaceutical-industry


Research papers

Research and politics in Amsterdam

I wish to discuss the way in which we in Amsterdam brought about a peaceful coexistence of information and policymaking. It may strike you that the essence of my arguments will be information and not research. The problems touch a much wider area...

Catalogue: Papers 1982: Social Research And Prediction
Author: Hans Oosterbaan
June 15, 1982
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Citation

Oosterbaan, H. (1982a, June 15). Research and politics in Amsterdam. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/research-and-politics-in-amsterdam


Research papers

The degree of information in advertisements

The degree of information contained in advertisements currently is a hot issue. Some consider it part of the social responsibility of marketing people not to publish only 'empty' advertisements, others have stated that more informative advertisements...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert
June 15, 1981
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Citation

Tchaoussoglou , van den Heuvel and Plasschaert (1981a, June 15). The degree of information in advertisements. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-degree-of-information-in-advertisements


Research papers

Developing user information requirements

A methodology is developed in this paper to meet the complexity of identifying information requirements at top management level. The main problems with such a methodology are, firstly, to find a strategy for determining the essential information...

Catalogue: Seminar 1980: Information Systems In Action
Author: Ritva Rautkylä
June 15, 1980
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Citation

Rautkylä, R. (1980a, June 15). Developing user information requirements. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/developing-user-information-requirements


Research papers

Interactive service to management

The availability of advanced techniques provides job satisfaction for analytical staff and the use of such techniques provides the information needed by management to maintain a competitive edge. The use of these techniques is usually by specialist...

Catalogue: Seminar 1980: Information Systems In Action
Author: Elisabeth W. de Bruyn
June 15, 1980
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Citation

de Bruyn, E. W. (1980a, June 15). Interactive service to management. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/interactive-service-to-management