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Research papers

Organising market data for decision making through the development of mathematical marketing models

In this paper we concentrate on the explicit relation between models and market data. In order to formulate the subset of data to be stored in the date, bank three rather simple mathematical models are developed, namely: 1. A response model to...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Peter S.H. Leeflang
June 15, 1977
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Citation

Leeflang, P. S. (1977a, June 15). Organising market data for decision making through the development of mathematical marketing models. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/organising-market-data-for-decision-making-through-the-development-of-mathematical-marketing-models


Research papers

The role and function of multivariate methods of data analysis in marketing information systems

The purpose of this communication is to analyse the role and the function of statistical methods in the development of Marketing Information Systems. This analysis will be conducted at two main levels: 1. Integration of the bank of statistical...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Yves Evrard, Patrick Le Maire
June 15, 1977
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Citation

Evrard and Le Maire (1977a, June 15). The role and function of multivariate methods of data analysis in marketing information systems. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/the-role-and-function-of-multivariate-methods-of-data-analysis-in-marketing-information-systems


Research papers

Marketing management information at the Dutch savings banks

In the recent years several Dutch Savings Banks have started to work with interactive computer facilities. This opened the possibility to gather information in a very flexible way and produce tailor-made reports. As a result of these activities the...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: E. A. J. M van Keep
June 15, 1987
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Citation

van Keep, E. A. (1987a, June 15). Marketing management information at the Dutch savings banks. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/marketing-management-information-at-the-dutch-savings-banks


Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing) [French]

The implementing of an ISM in a firm is a long and complex operation as it is not only a question of the construction of technical tools, but equally and especially the insertion in the firm of a work method placing data processing at the service of...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Robert Jeanteur, Jean-Mathieu Paoli
August 1, 1971
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Citation

Jeanteur and Paoli (1971a, August 01). Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing) [French]. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/measuring-efficiency-of-commercial-actions-with-the-help-of-a-ism-information-system-for-marketing-french-


Research papers

Developing models and software for the marketing department

Today's marketing manager lives in a world of information. This paper addresses the question of how to make the flow of information more meaningful and more productive. We shall talk about an information system that meets the needs of the marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: David Zeitlin, R. Charney, J. Aspden
June 15, 1977
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Citation

Zeitlin, Charney and Aspden (1977a, June 15). Developing models and software for the marketing department. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/developing-models-and-software-for-the-marketing-department


Research papers

Marketing information system as a form of integration of industry and distribution in planned socialistic economy

In the paper there is presented the theoretical concept of a Marketing Information System integrating the activity of industry and distribution, that can work in a planned socialistic economy. The concept includes the methodological principles as...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: M. Jerczynska
February 2, 1977
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Citation

Jerczynska, M. (1977a, February 02). Marketing information system as a form of integration of industry and distribution in planned socialistic economy. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/marketing-information-system-as-a-form-of-integration-of-industry-and-distribution-in-planned-socialistic-economy


Research papers

Express: An interactive marketing and sales management information system

All businesses are faced with gathering information from various sources to enable decision-making to be carried out for the profitability of the organisation as a result of analysing the data. The data can be very varied in its origin. Tor instance,...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: T. Book, P. Latour
June 15, 1977
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Citation

Book and Latour (1977a, June 15). Express: An interactive marketing and sales management information system . ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/express-an-interactive-marketing-and-sales-management-information-system-


Research papers

From number of sales to market share

Grocery chain supermarkets, are subject to local conditions which may greatly influence their performance. The marketing function has the responsiblity for investigating the current conditions and the potential for each store. The companies...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: Franco Cloni, Massimo Milleri
June 15, 1989
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Citation

Cloni and Milleri (1989a, June 15). From number of sales to market share. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/from-number-of-sales-to-market-share


Research papers

The determinants of MKIS usage

While the literature provides considerable guidance about the factors and conditions that influence the use of computers and management information systems, far less is known about the factors and conditions that lead to the use of marketing...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Sanjay Seth, Roderick J. Brodie, Don Scott
June 15, 1993
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Citation

Seth, Brodie and Scott (1993a, June 15). The determinants of MKIS usage. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/the-determinants-of-mkis-usage