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Research papers

A pilot program to teach empathic skills to MBA candidates in marketing at Suffolk University

Based on her research on empathic skill levels of 464 professional advertising communicators and 515 students of advertising and marketing, this author believes that lack of empathic skill training is one of the “voids” in marketing...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: E. H. Auer
June 1, 1976
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Citation

Auer, E. H. (1976a, June 01). A pilot program to teach empathic skills to MBA candidates in marketing at Suffolk University. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/a-pilot-program-to-teach-empathic-skills-to-mba-candidates-in-marketing-at-suffolk-university