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Research papers

A new toolkit to a new quality approach

This paper will focus on the research aspects. Programmatic organization development as a method will only be dealt with briefly. Measurement by using the Mystery Shopping principle to its utter limits - for the front office - and retrospective self...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Eric Sondervan, Felix Malten, Anthony Van Zonneveld
Company: KANTAR TNS Malaysia
September 1, 1996
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Citation

Sondervan, Malten and Van Zonneveld (1996a, September 01). A new toolkit to a new quality approach . ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/a-new-toolkit-to-a-new-quality-approach-