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Research papers

Some remarks about choice analysis (French)

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975
×

Citation

Brousse, J. . (1975a, August 01). Some remarks about choice analysis (French). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/some-remarks-about-choice-analysis-french-


Research papers

A global study of criteria used in media knowledge

As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Jean Luis Brousse, A. Biecheler
September 1, 1974
×

Citation

Brousse and Biecheler (1974a, September 01). A global study of criteria used in media knowledge. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/a-global-study-of-criteria-used-in-media-knowledge


Research papers

Services are men affairs marketing through

Let us just think about the specificity of services : how to manage, and how to implement a much more efficient marketing and strategy for a service company.

Catalogue: Seminar 1987: Strategies For Service Management
Author: Jean Luis Brousse
June 15, 1987
×

Citation

Brousse, J. . (1987a, June 15). Services are men affairs marketing through. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/services-are-men-affairs-marketing-through


Research papers

A global study of criteria used in media knowledge (French)

As a complement of the French analysis about the audience of the Media, two complementary phases have been carried out in 1971 and in 1972, being added to the third one - concerning Radio-Television -, telling about the centres of interest appealing...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: A. Biecheler, Jean Luis Brousse
September 1, 1974
×

Citation

Biecheler and Brousse (1974a, September 01). A global study of criteria used in media knowledge (French). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/a-global-study-of-criteria-used-in-media-knowledge-french-


Research papers

The relationship between the collection of information and computerized methods (French)

Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean Luis Brousse
October 1, 1973
×

Citation

Brousse, J. . (1973a, October 01). The relationship between the collection of information and computerized methods (French). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-relationship-between-the-collection-of-information-and-computerized-methods-french-


Research papers

Concerning the increasing quantity of data supplied for a market survey

This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Jean Paul Aimetti, Jean Luis Brousse
June 15, 1972
×

Citation

Aimetti and Brousse (1972a, June 15). Concerning the increasing quantity of data supplied for a market survey. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/concerning-the-increasing-quantity-of-data-supplied-for-a-market-survey


Research papers

Concerning the increasing quantity of data supplied for a market survey (French)

This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Jean Paul Aimetti, Jean Luis Brousse
June 15, 1972
×

Citation

Aimetti and Brousse (1972a, June 15). Concerning the increasing quantity of data supplied for a market survey (French). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/concerning-the-increasing-quantity-of-data-supplied-for-a-market-survey-french-


Research papers

The relationship between the collection of information and computerized methods

Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jean Luis Brousse
October 1, 1973
×

Citation

Brousse, J. . (1973a, October 01). The relationship between the collection of information and computerized methods. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-relationship-between-the-collection-of-information-and-computerized-methods


Research papers

Some remarks about choice analysis

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975
×

Citation

Brousse, J. . (1975a, August 01). Some remarks about choice analysis. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/some-remarks-about-choice-analysis