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The market research profession can fill the gap by taking the attitude that it is in the information business , rather than in the research business . That, in other words, the market researcher seeks to fill industry's need for information as the...
Van Mesdag, M. (1970a, September 01). The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept. ANA - ESOMAR. Retrieved December 11, 2023, from
I shall give some subjective views developed from irregular, recent but fairly frequent contacts with the dairy industry, mainly in Holland. To establish my audacity even further, I am talking to you as a marketer, not as a researcher.
The supply situation as such needs to be got under control, and I believe that more awareness amongst our farmers of their role in the economy and their entrepreneurial responsibility to themselves should be fostered. The government's role, I feel,...