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Research papers

The problems of operative market survey systems

Operative market surveying is an important branch of market research; it has for quite some time been so neglected that several of the methods currently applied are not sufficiently developed and, indeed, hardly proven. For this reason the standard...

Catalogue: The European Marketing Research Review 1968
Author: Ruth Weichsel
August 1, 1968
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Citation

Weichsel, R. (1968a, August 01). The problems of operative market survey systems. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/the-problems-of-operative-market-survey-systems