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Packaging is the key vehicle in the passage of many products from the manufactured state to the point of consumption. At the very least, it has to: contain the product physically; protect it from contamination or degradation; stand up to...
Insight into our behaviour and motivation both as "sellers" and "buyers" can help us produce more effective market research. It is important in doing market research that a high level of rational behaviour be maintained - and that the goals are...
Agostini et al. (1960a, June 15). Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research". ANA - ESOMAR. Retrieved December 02, 2023, from